As business owners, a lot of the time when we’re seeing what other people are doing, we forget that we are serving our audience and that we are here to be of service for real people. I just hosted an amazing panel for the amplify summit by Thinkific. We had some amazing people there, and I was talking with one of the panelists about the fear of serving people once they sign up for your course. 

(You can listen to the podcast on  iTunes, Spotify, Anchor & Google Podcasts.)

We forget that these people are human, they have families, they have kids. And one thing that definitely changed my perspective on business is knowing that when I sell something, the people that are buying it, are buying it for both of us, they’re buying it for me and for them because I’m the right fit of person to invest in or work with.

Dr. Hill’s self-confidence formula

Dr. Hill’s self-confidence formula says:  “I fully realize that no wealth or position can long endure unless built upon truth and justice. Therefore, I will:

• engage in no transaction, which does not benefit all whom it affects.
• succeed by attracting to myself the forces I wish to use and the cooperation of other people.
• induce others to serve me because of my willingness to serve others.
• eliminate hatred, envy, jealousy, selfishness, and cynicism by developing a love for all humanity because I know that a negative attitude toward others can never bring me success. 
• I will cause others to believe in me because I believe in them. And I also believe in myself.” 

There are so many lessons that we can find in this quote from Napoleon Hill as it pertains to us running businesses especially in the online space where we’re constantly seeing what other people are doing. We’re constantly comparing ourselves with others, and we’re constantly wishing that the things that happen to other people happen to us. 

“Instead of thinking about things like it’s a competition, you have to start thinking about the bigger picture and start thinking about how I am now joining the conversation, the bigger conversation.”

Everyone in your space or in your industry has something different that they are bringing to the table.

We could probably have the same title, or we could probably be doing the same things, but we’re bringing something completely different to the table. 

We’re bringing a different experience. 

… a different lesson.

… a different personality. 

There are so many things that are different about you that you are bringing to the table and you’re contributing to the bigger conversation. 

Someone else’s failure is not the same as my failure. 

Someone else’s lesson is not the same as my lesson. 

How somebody else got here, it’s not the same way that I got here. 

You have so much to bring to the table and that you are here to serve, even if you’re serving one person or you’re serving thousands of people or you’re serving hundreds of people, you have to remember that the people that you are working with and dealing with are human. 

They are real people. It’s not just a number of values in your bank account. 

How are you serving these people? How are you giving to these people when no one is looking? Are you still showing up for your audience? Are you still connecting with them or are you only showing up when it’s time to sell?

This is why I’m an advocate for content creation, and creating relationships outside of when you have something for sale. How you show up when you’re not selling something is going to really affect when you do sell something.

When we think about how Napoleon said: “I will engage in no transaction with which does not benefit all whom it affects”, That’s something that we have to think about, right? It’s benefiting you and it’s also benefiting the people that you are serving, which is why I always encourage you to get obsessed with the people that you’re serving. Get to know them. Talk to people, communicate with people.

These things make such a difference because my people aren’t just numbers. They’re actual people that I actually care about. And the more that I can communicate that the more that they are there or ready to buy when I am ready to serve. So we are serving each other.

This is something that we have to talk about because I feel like we’re in a space where people are looking for a connection and just looking for more than someone superficially showing up. 

You can do that with live video content, comment section, Facebook group, and your community. Whatever it is, make sure that you’re touching your people in some way. These people are human, and they’re probably sacrificing in order to work with you or connect with you. 

xo,

X