You are awesome at what you are awesome at! That's the way that it should be! You're great at what you've decided to teach online, but you're not so great at design and understanding what colors are just right enough for your industry, but enough to help you to stand apart from the online noise as well.
You're probably also confused about the format of your lessons, modules and course content types. Well and let's not even get started on the sales page, or even the thought of understanding how to speak directly to your ideal student so that you're not either screaming from a mountain top about how awesome your course is (sound desperate) or saying nothing at all in your sales copy!
That's what I'm here for! My team and I specialize in creating an experience for your students from start to finish using the Thinkific Online Course Platform.
I've been using Thinkific for years and I've also helped others create an awesome experience for their students and supplemental income as well!
You're probably here because you either have a course already, and you'd like to create a better experience for your students so that you're able to serve them even better, but you're stuck or you've been thinking about creating an online course, but you're not sure about where you should begin.
If any of these sound like you, then guess what? You're in the right place!! I work with people just like you every single day! People who are ready to increase their income, but spend less time chained to the computer trying to design, coach, creating, build templates and all that jazz. When that's not what you were placed on this earth for, it becomes a bit tiring to sit around trying to figure things out, and do things that you don't like.
Creating an experience for your students to enjoy in their online courses should not be an entirely daunting task!
Meet Sharon Pope of Relationship Mastery
We designed an amazing experience for Sharon's Relationship Mastery Online Courses and Membership on the Thinkific Platform.
Working with XayLi was a dream for my membership site.
She has the strategic insights to know what makes members join and stay in the membership, as well as the executional expertise to know the best way to implement.
Some of the best money I have ever spent.
-Sharon Pope
Custom Course Design
If you're looking for someone to create a full experience for you and for your students, so that you are able to focus on what you do best, then we are here to help!
This is for the person who knows that it's time to either create an online course to supplement or transition from a physical product or service. This is also for the person who has been creating online courses, but is ready to refine the process and appearance of their current content.
NOW BOOKING FOR DEC 2023
Wondering what the inside of an online course looks like?
XayLi Barclay is one of Thinkific’s most in demand experts and has also worked closely with our team on a variety of co-marketing initiatives and projects. She is a tech-savvy entrepreneur who consistently creates high quality, value-driven video and course content that we are eager to share with our audience.
XayLi is a professional brand ambassador that has facilitated numerous introductions to both new customers and partners for Thinkific. The passion and energy she brings to her work are unparalleled and make it a joy to work with her as a strategic partner.
Most recently, we have worked in partnership to build a virtual event called Think in Color. XayLi has provided excellent insights and content that directly contributed to the success of the event and quite simply, we would not have been able to do this project without her. When collaborating with XayLi, you can expect consistent communication, creativity, and a strong focus on driving success in alignment with your campaign goals.
I highly recommend working with XayLi as a collaborator and brand ambassador!
-Emily Weiss
Head of Partner Marketing at Thinkific
to provide an amazing experience for your students, sprinkled with a clear path to helping them get to the end of their content. No more boring courses, no more black and white text-based content. No more no-show students who just purchase and leave their course accounts to grow dust. No more headaches and trying to figure this out all on your own.
Our goal as a company is...
Higher completion rates = more testimonials and word of mouth sharing = growth for you, your brand and your bank account.
how we work..
For Course Design & Strategy, we usually work in two ways, Milestone 1-4 starts at $9500.00 or Milestone 1-3 starts at $7500.00
Basic School Set Up Starts at $3700.00
NOW BOOKING FOR DEC 2023
The goal of this milestone is to create a solid foundation for branding your school. Because you're running an educational platform, you'd want it to stand out and also position you as an expert in your industry.
Branding also covers ebook and slide design, as well as your presence on the Thinkific platform as well. This is so that everything is positioned in a uniform, organized and well put together way.
EXPERT BRANDING OF:
1. Course Documents
2. Presentation Templates
3. Course Headers
4. Course Cards
5. Video Thumbnails
WE WILL ALSO BE FOCUSED ON:
1. Student Experience Breakdown
2. Mapping of Course Content Plan
3. Creation of Course Content*
4. Content Submission and Upload
5. Program Launch Emails & Integration
BRANDING
(OUR DESIGN TEAM)
Phase 3: Creation of Catchy and Creative Course Content
At the end of this phase, we will be implementing everything that we covered in the previous phase so that your students will be able to move through your content effortlessly. Here you'll be working along with me during 2 implementation weeks so that we have your course content mapped out, created and uploaded so that you're ready to sell your expertise with ease!
The goal here is to have your school set up and fully integrated with all of your necessary platforms, as per our direction through your strategy call. With this, we take all of your goals and your student's goals into consideration when consulting.
We're able to guide you in the right direction for your creation as an instructor, as well as for the benefit and betterment of your student. Our goal is to help you get set up and creating with ease so that your students are able to make it to the finish line through interactive and actionable content.
After these initial phases, you'll have your school set up, all integrations for your online course business activated and ready to receive payments, etc.
You will also have a clear idea of your course layout, your student success journey, and your curriculum design as well. You will have a clear format for selling and your sales page with the use of our proven sales framework as well. You will also have a stellar sales page design for your course so that people see it and instantly want to opt into the experience that you're offering.
THIS INCLUDES:
Phase 1: Your Personally Crafted Course Experience
1. Welcome and Onboarding Call,
2. Thinkific School Set-Up
3. Brand Research and Personalized Brand Design
Phase 2: Course Consultation, Goals and Sales
1. Course Consultation to Discuss Course Financial and Student Expectation Goals
2. Course Sales Copy and Materials
3. Sales Page Design
DETAILS INCLUDE:
Figuring out Your Thinkific Plan and Pricing
Finding a Thinkific theme that best works for you.
Branding (setting up & integrating brand colors etc).
System Integration Set Up
Creating Course Categories
Adding Instructors (if any)
Setting up School/Site Basic Settings
Additional Page Creation & Navigation
Setting up Custom Site Links
Notification & Email Set Up for main site and for Courses
Advanced Settings Set Up
Dashboard and School Brand Cohesiveness
THis includes: Strategy Call, Set up and Integration
Phase 1: Welcome to Your Personally Crafted Course Experience &
Phase 2: Course Consultation, Goals and Sales
We had the absolute pleasure of creating an experience for Kendra James of The Finance Femme and her students!
See Her School for Accountants
We will be working closely with you on import/creation.
This is where we transfer/build your content to the Thinkific Platform. During this phase, if import is not needed, here is where we hold your hand through course layout and creation as needed.
This also includes a revamp of digital content by our team so that it fits your new brand aesthetic as well.
This also includes the creation of fully branded sales pages built on the Thinkific Platform as well.
THIS PHASE INCLUDES
Curriculum Building & Course Creation
Course Layout
Choosing Relevant Course Content Types that are Engaging & Interactive
Consideration of Content Modalities
Video Content
Presentations
Disqus/Discussions
Text (making your text more appealing through photos, slides and customization)
Quizzes
Multimedia
Surveys
PDFs
Audio
Downloads
Exams
Custom Completion Page
WE ALSO ADVISE ON AND INCLUDE:
Detailed Course Settings
Basic Course Settings
Course Cards (Cohesive Design)
Course Player (Branded)
Admins & Payees
Course Seo
CREATIVE USE OF:
Page Builder (Sales/Landing Pages)
Visually Enhanced, Fully Branded Sales Pages
(Sales Copy Can be Included as an Add On)
DESIGN INCLUDES THE USE OF SALES PAGE CONENT TYPES:
Reviews
Descriptions (Where I add Photos)
Course Curriculum
Instructors
Calls to action
Upsells
Course Content
Course Import or Creation (The Team)
Phase 3 Continued: Creation of Catchy and Creative Course Content
At the end of this phase, we will be implementing everything that we covered in the previous phase so that your students will be able to move through your content effortlessly. Here you'll be working along with me during 2 implementation weeks so that we have your course content mapped out, created and uploaded so that you're ready to sell your expertise with ease!
The Launch Process is our only milestone that is truly optional. Therefore this is where we have a difference in pricing. After the course creation process, our launch service is created to help you get to the finish line.
This is where we work alongside you, to create a funnel, tripwire, and email sequence for your courses.
We also create & curate for you a launch overview, Your content for marketing and promotion, a masterclass or webinar and your post-launch content so that you're able to monetize all over again.
We also work along with you, using our proven Course Launch Formula to guide the right people into your funnel and through to check out of your new product.
This phase is optional, but launching your course can be a beast on your own. Here we create a plan so that you are able to sell your course based on proven video and webinar formats so that you're able to capture the attention of the right people and lead them to conversion through useful information and email prompts that leave them knowing that by investing in themselves through you, they're making the right decision.
All you'll have to do is appear and deliver the webinar after we map this part out for you!
THIS PHASE INCLUDES:
1. Evaluation of Launch Goals, Overview, And Timeline
2. Launch Positioning and Messaging
3. Platform Recommendation & Build
4. Full Webinar Creation
5. Video Coaching
6. Webinar Launch Emails & Integration
Emails, Webinar Creation and Integration
Phase 4: Engage and Activate Launch Preparation
NOW BOOKING FOR DEC 2022
Daniel Mason-Jones of The More Than Beauty came to us with a seed of an idea for his online course. He had a 5 figure launch in less than 24 hours!
See His school for six figure hair stylists!
Daniel Mason - Jones is a speaker and educator in the beauty industry. He is a salon owner and was interested in creating an online course for hair stylists all around the world.
Daniel signed up to work with us yielding an idea for an online course. He wasn't sure how it would all come together, but he knew exactly what he wanted his students to experience upon signing up for the online experience.
WHAT WE WERE ABLE TO ACCOMPLISH FOR DANIEL:
1. Course Creation
2. Curriculum Design, Student Experience and Full on Course Content Creation.
3. Sales Page Design, Webinar Creation and Program Launch!!
We took Daniel from having just an idea, to creating an experience for his students so that they are not able to take over the world of hair! He invested in the full creative experience with us, and was able to triple his investment in a month without any of the heavy lifting.
We set up a fully branded evergreen experience for him so that he will continue to reap the rewards of this experience as time goes on.
mini case study: Daniel Mason-Jones
The Fully Booked Framework
