I really wanted to touch on this because I get a few questions well about my YouTube Channel. I started my channel almost a year ago, and although it is still relatively small I know that if I implement more of what I know is right I would be able to grow even faster. I was still able to grow at a comfortable speed and now that I am kicking things up a notch I wanted to talk a bit about this topic.
In the past, I had been asked multiple times to start YouTube way before I really took it seriously, and of you have not decided to start a youtube channel just yet, I suggest that you do right NOW! I know that you have heard this before, but video is the way of the future and if you have been reading my blog you know how I feel about great visual content.
I’ll share with you some of the things that have helped me on my YouTube journey. I’ll also be sharing with you some of the things that I really should be doing and haven’t yet fully implemented. Bare with me while I get really fully transparent about my Video Content. I’ll be sharing some awesome things along with mistakes that I’ve made as well.
I used a Canon 70D, I have a few different lenses that I interchange depending on the situation.
One of the first things that I took really seriously was getting proper equipment together before I began. I invested in a camera (actually my boyfriend was sweet enough to really invest in my dream and help me with this). So I knew I wanted a proper camera to film with (You can film with your phone as well) and lighting. These two things really make a big difference because you want your content to be of good quality. Video lives online forever, so give it your best shot!
One of the things that I’ve learned is that it’s smart to keep and extra battery on hand. You don’t want to have to sit and wait an hour in your makeup or some wet hair for a tutorial, for your battery to finally charge. Another huge lesson that I learned very early as well was, if you are going to invest in a great camera, please do yourself a favor and invest in a great foundation for it. A good tripod can avoid many mishaps. I’m sure you will not be happy if your camera falls because you bought a cheap tripod that is not sturdy enough for a heavy camera or a heavy lens.
Have you ever seen those videos where someone was too lazy to edit themselves stretching to put the camera on and off at the beginning and the end of the video? You can help all of that by investing in a camera remote. This definitely will solve a great deal of you problems and can also double as your own personal photographer. Most of my pictures across my Social Media were taken by my remote and I.
Psst…. For your convenience I’ve added links to all the equipment that I use!
Tripod- Having a great tripod is really important as you are able to use your tripod to film, and take amazing photos! I invested in a sturdy tripod because I didn't want my camera to ever fall! (I used to use cheaper tripod's before and saw this happen to a friend and her ipad). My tripod also has a rotating ball so that I am able to capture amazing angles and it extends to a much taller height than most other tripods. (I even use my tripod for flatlays! Shhh, no more shaky photos!)
These are some things that can make or break your video, so I decided that although I wanted to speak about other things I needed to invest in a light that would be efficient for beauty videos as well. I ended up purchasing the Diva ring light and two other soft box lights. The ring light that I invested in is dimmable. This is because I’m able to easily adjust my lighting when I need too. For me at times it’s easier to adjust a light that is not too far from you than figuring out different camera settings and such.
As funny as it may sound, a background helps to create consistency. Your audience begins to associate you with what your channel looks like. If you are filming in a dirty bedroom with a lot of things going on in the background, your audience is going to get caught up looking at that bra thats hanging on the lamp on top of the unmade bed behind you. I’m not saying that you have to be perfect, but when you are presenting your channel to your audience think about a television show. They are strategically thought out, and have specific backgrounds on purpose. Now if you aren’t trying to take your channel to the next level, or work with bigger brand and sponsorships, then by all means film where ever you’d like. If you are interested in really creating a brand for yourself, think hard about your channel’s presentation. Make sure that your background is either clean and well lit, or use a collapsible background like I do! The one that I use has two sides which I love. Some days I want to film on a black background and some days I want a white background. When I first began I used a white wall, I’m totally sure you have a wall that you can film against in your home as well.
Most times for my audio, I use the voice notes app in one of my old iPhones and match the recording in my editing software to the video I recorded. This helps because it cancels out noise and I am able to get more of a crisp sound. I’ll be honest, I don’t do this all of the time, but it is something that I am definitely going to take a bit more seriously. Although it has not affected my audience, producing the best content possible definitely takes you further than producing mediocre content. I do however plan on investing in a better microphone, especially because I do host my own podcast show as well. I have heard great things about the Rode, Audio Technica and the Yeti Microphones and I will definitely be investing in one of these pretty soon.
When I first began, I wasn’t sure that I wanted to invest in using Adobe Premier or Final Cut Pro, so I opted to start of by using Filmora! This editing program was pretty cool, I had gotten it in that Apple App Store as most of my tech products are Apple. I loved Filmora (I think I paid between $20-$50 for this program), but by my third or fourth video, I knew I was hooked on YouTube, and with a growing audience, I decided that I wanted to offer them my best work. That was when I took the plunge into learning Final Cut Pro ($299.00 from the apple app store). Now, don’t get me wrong, you don’t have to get any fancy equipment and such, but put out what you know is your best work. I genuinely love content creating so I knew that these were investments that I wanted to make. Trust me when I say that I am not even close to done investing in myself. It is an ongoing process.
When I first started my channel, I never went a week without posting. It was my rule! I wouldn’t let a week pass without me having at least something to post. This definitely helps with begin found on YouTube as they are most likely to share your content if they feel like you are consistent.
When I started my channel, I knew that it wasn’t just going to be for fun. I knew that it was something that I wanted to work hard at because it was the last piece of my Blogger puzzle. You’ll know by now that I have been blogging for at least 7 years. Yes, that long but I’d say I got the real hang of it 3 years ago. (You should see my previous blogs! Ha!). Since I’m approaching my year mark, I am definitely going to be stepping my consistency game up. I am aiming for a minimum of three videos per week. (I know I can do it!)
Join me to see if this helps with my growth even more.
Lol!! Content is a funny one for me because the last thing you should ever name you first video is MY INTRODUCTION. Guess who was sure enough to do that??? Yes, ME! The reason for this is because, nobody knows who the hell you are, and they are definitely not online searching for introduction videos. (Unless you are Beyonce of course. I’d love to see her introduction video). If you are doing your first video, make it great by adding a few tips or tricks pertaining to your topic of interest and use a title that refers to that topic, then introduce yourself. I think that you’ll get a lot further when people search for a resolution for that specific topic and get to know who you are at the same time.
For continuing content I was able to create a mixture of my version of very popular videos (that always works, don’t be discouraged if some did a video about your topic before, your audience wants to hear from you!) I was also able to create content for things that I felt were relevant to my own audience. The best part about growing is, as people become more and more interested in your journey/opinion they will begin to ask you questions that you can answer via video yourself. Nine times out of ten there are other people who wanted that question answered too!!
Engaging with your audience-
I am really good at this (I’d say). I map out time every single week to address and questions, compliments or concerns from my audience. I’ve been doing this as long as I can remember! I’m always responding to people on my Blog, Email, Facebook, Twitter, YouTube and Instagram. Recently I cut my hair and had so many comments of support and love on my Instagram that it took me three days to get back to every single person (And I promise you, I did!). I don’t care, it part of my brand. The reason why I do this is that I know how it feels when someone doesn’t answer me when I comment and if they do, I respect them one hundred times more! My other reason for doing this is because, that’s genuinely my personality. I’m outwardly loving and caring and everyone deserves to be treated with respect (unless they’ve shown otherwise). I’m not entirely perfect, I’m sure I might miss a few people who comment on an old photo sometimes, but I really try and if I do miss it, be sure that it is definitely not intentional.
I hope you have enjoyed this post from me! There are some other ways that I’ll be sure to discuss soon!! Let me know if you have any questions pertaining to this topic that you would like an answer to. I’ll be happy to answer them in my Visual Growth Series. Look out for part 2 of this blog post as well!